Supporting our tenants’ growth

This approach to supporting tenants gives Frasers Property an edge, as international manufacturers increasingly look to Vietnam as a place to diversify and strengthen their supply chains in Asia. In the first half of 2025, foreign direct investment in Vietnam reached US$21.5 billion, over 30 per cent more than the same period in 2024.

The vast majority of tenants at Frasers Property’s industrial properties in Vietnam, such as Industrial Centre Yen Phong 2C, Industrial Centre Yen Phong Expansion, Industrial Centre Yen My and Industrial Centre Dong Mai in the north, are foreign manufacturers in electronics, semiconductor and automotive sectors. Our tenant experience teams serve as a bridge between them and local agencies and partners.

“In one of our recent built-to-suit projects, the tenant deploys one of the most advanced and complex equipment systems – a setup that was relatively new in the local context. We proactively engaged with the relevant authorities early on to ensure full compliance with applicable regulations,” said Jessie, whose colleagues regularly dedicate time to enhance their customer experience skills with further training.

Catering to needs, resolving pain points

To cater to tenants’ lifestyle needs, every industrial estate has an Industrial Service Centre with amenities such as eateries, recreational zones, and electric vehicle charging stations. Additionally, tenants that have visiting senior executives or guests can access conference rooms and co-working spaces.

“We also extend the use of our shared amenities to new tenants that are waiting for their sites to be available. It resolves a pain point for all our tenants when they still need to meet and work with contractors, consultants and the authorities onsite,” noted Jessie. “They don’t have to book a place elsewhere. They use these facilities available to them for free.”

Regular events to engage tenants range from sports events to workshops covering areas such as safety procedures, first aid and fire prevention.

Frasers Property’s customer-centric approach, paired with our premium estates concept, is a standout in Vietnam.

“We are the only developer in the market with experience in industrial facilities in addition to residential, commercial and hospitality projects,” Jessie added. “We provide full life-cycle development and support, combining local insights with industrial know-how and international service standards.”