19 Nov 2021
On 24 September 2021, Frasers Property Retail received the Community Initiative Award at the virtual Asia Corporate Excellence & Sustainability Awards (ACES) 2021.
The COVID-19 pandemic brought unprecedented challenges for many businesses, and the impact of enforced closures, safe management measures, and restrictions have undoubtedly affected the tenant community across our malls. Despite these challenges, Frasers Property Retail remains committed to creating places for good by instilling a culture of care and concern.
At the recent Asia Corporate Excellence & Sustainability Awards (ACES) 2021, Frasers Property Retail received the Community Initiative Award. As one of four recipients out of 400 entries, we are honoured to receive this esteemed accolade, which serves as a testament to our commitment towards uplifting communities we operate within, as part of our pursuit for sustainable growth.
The annual ACES Awards recognises successful companies and individuals in Asia across two domains: leadership and corporate social responsibility. This year, Frasers Property Retail has received the Community Initiative Award, an accolade conferred upon organisations that lead programmes and initiatives that contribute significantly to the development of the communities. To receive this award, organisations need to have a community programme that is driven by strong engagement at the Board or senior leadership level, run meaningful and ongoing engagement programmes with the community, while ensuring they are aligned with core business activities – amongst other criteria.
At the same time, organisations that demonstrate a culture of care and greater societal and environmental awareness, especially amidst these challenging times, are deeply regarded and favourably scored in this year’s ACES Awards.
Rallying together to help those in need
Before the Circuit Breaker in Singapore, staff volunteers distributed close to 800 care kits as a form of appreciation to our frontline staff.
To help ease the business impacts of the pandemic on tenants, Frasers Property Retail introduced a in March 2020 to provide S$45 million in rental rebates, on top of passing the full property tax rebate to our tenants. All in all, a total of S$75.3 million was disbursed under our Tenant Support Package, as part of efforts to shoulder the immediate financial constraints faced by our tenant community. These measures also offered needed flexibility during these unprecedented challenges, and marked our commitment to the sustainable long-term wellbeing of our tenants.
Recognising the importance of community efforts in riding out this pandemic, we also joined hands with others who were distributing essential resources. In June 2020, we by committing $70,000 to purchase its first batch of made-in-Singapore masks from Razer’s mask manufacturing line. These masks were distributed to over 1,300 tenants and frontline staff across our malls, as part of our continuous commitment to prioritising the health and well-being of the community. Spaces were provided across our malls for the placement of Razer’s mask vending machines, so that shoppers can conveniently claim free masks from the vending machines or purchase more masks when patronising the malls.
90 staff volunteers packed 1,000 food bundles which were distributed to families across Singapore.
Not forgetting the ever-growing importance of environmental sustainability, Frasers Property Retail has been since 2019 to collect non-perishable food items, which are distributed to those in need. In 2020 alone, we collected 7,000kg of food donations as part of our ‘Don’t Let Good Food Go To Waste’ campaign, which is aimed at reducing food waste while tackling food insecurity. With the rise in food aid requests amid the pandemic, we decided to extend our reach and celebrate the spirit of giving to more families during the Christmas period last year. Over the festive season, , five times more than the amount distributed over the same period in the year before.
Adopting innovative solutions to protect our community
Over the past year and a half, Frasers Property Retail has rolled out several initiatives and solutions to protect the health and well-being of our shoppers, tenants, and staff, while enhancing our malls’ overall operational efficiency. These include the deployment of , known as Sunburst UV Bots, in April 2020, using Photoplasma technology to provide continuous disinfection of surfaces inside toilets, lift cars, nursing rooms and common areas. We have also embarked on a tech-enabled cleaning approach which incorporates Internet-of-Things (IoT).
Leveraging cutting-edge technologies have played a vital role in supplementing manpower resources in upkeeping hygiene and sanitisation standards across our malls, while protecting our cleaners who are often most vulnerable to potential exposure to the virus. At the same time, these solutions have enabled us to maintain safe spaces for our shoppers, tenants, and staff, and protect the communities we operate in.
Expanding digital offerings to unlock new growth opportunities
To support our tenants in their digitalisation journey and extend their outreach to customers, we introduced various new digital initiatives via our Frasers Experience (FRx) App. In 2020, a meal delivery option and mix-and-match service were added to Frasers Property Retail’s digital F&B concierge, , on top of existing contactless pre-order, pay and collect options. These enhancements provide our shoppers with greater convenience and variety of dining choices, while supporting tenants through the various COVID-19 restrictions. With these initiatives, F&B tenants could tap on Makan Master to broaden their customer base and revenue streams, despite dine-in restrictions.
Frasers Makan Master enables contactless F&B pre-ordering, payment, collection, and delivery.
The was also launched in early 2021 to support tenants in unlocking new growth opportunities with a truly omnichannel retail experience. Through the Frasers eStore, shoppers can browse and purchase products from tenants across all 13 malls with greater convenience and flexibility, creating a frictionless retail experience for both shoppers and tenants.
Commitment to sustainability
In January 2021, Frasers Property announced its commitment to achieve . As part of this roadmap, Frasers Property Retail is set to achieve its science-based targets by 2035, with smaller and more attainable milestones in between to ensure realistic progression.
16 staff volunteers planted 40 trees in a tree planting session organised by NParks.
Some steps that will be taken include increasing the amount of renewable energy used and green-certifying 80% of our properties. To date, we have conducted solar feasibility studies for all our malls to increase the amount of renewable energy use. 82% of our properties have also been BCA Green Mark certified Gold standard and above.
“In spite of the challenging year, we have successfully managed change in these unprecedented times. We have continued to support our people and community through various initiatives, and it is heartening to see that our efforts have been recognised,” said Yuan Chun Kew, Head of Projects, Sustainability & Safety at Frasers Property Retail.