Across three days from 14 to 16 December, volunteers from Frasers Property Retail packed and distributed 1,000 food bundles to families in need.
While some of us can afford to dish out a feast to celebrate the holidays, putting food on the table may be a daily struggle for others. As the holiday season approaches, Frasers Property Retail has partnered with The Food Bank Singapore to spread the joy of giving to families in need. Across the participating Malls of Frasers Property, shoppers can easily donate their non-perishable food items1 at any of the designated The Food Bank Singapore donation boxes. These food items were then collected and distributed to families in need, to bring the warmth of the festive season into every home.
Mr Low Chee Wah, Chief Executive Officer of Frasers Property Retail (1st row, 2nd from the left), joined in to help spread the festive cheer.
The Food Bank Singapore is a non-profit organisation that aims to tackle food waste and food insecurity. Since 2019, Frasers Property Retail has partnered with The Food Bank Singapore for various initiatives aimed at reducing food waste, and helping families in need, starting with the first campaign titled ‘’.
The Food Bank Singapore boxes are conveniently located near customer service counters at the Malls of Frasers Property for shoppers to drop off their non-perishables.
Last year, a total of 6,389 kg of food items were collected and distributed to households island wide. As part of the campaign, 40 Frasers Property staff also helped pack and distribute 200 food bundles at Moral Seniors Activity Centre in Bedok North.
This year, with the in the number of people requesting for food aid due to the COVID-19 pandemic, Frasers Property Retail has decided to multiply their efforts and share the joy with even more families this festive season.
Jolly Food Bundle Distribution
In the true spirit of giving, Frasers Property Retail set the aim of distributing 1,000 food bundles to households in need together with The Food Bank Singapore. This goal is five times the number of food bundles that was distributed during last year’s ‘Don’t Let Good Food Go to Waste’ campaign!
Volunteers were assigned to different stations to help pack the food bundles. Mr Richard Ng, Chief Executive Officer of Frasers Centrepoint Trust, helped pack 200 food bundles on 16 December.
Over the three days, 1,000 Jolly Food Bundles were packed by volunteers and staff, with each bundle comprising several food items such as pasta, energy bars, canned soup, and more, and some party props to ring in the new year.
With the health and safety of volunteers and beneficiaries in mind, safe distancing measures were strictly observed throughout the event. A maximum of 10 volunteers were allowed for each session, with each group of volunteers assigned to engage with a different beneficiary.
90 staff volunteers packed 1,000 food bundles which were distributed to across Singapore.
All in all, 90 volunteers from Frasers Property Retail helped pack and distribute the food bundles to households across Central, Northern and Eastern parts of Singapore. Besides helping families in need, this event also created opportunities for the Frasers Property Retail team to meet and interact with one another after months of working remotely this year.
While Christmas at the malls may not be as lively this year without the usual large-scale events and atrium sales, the spirit of giving still remains. Amidst this difficult year, Frasers Property Retail remains committed to bringing meaningful experiences to the community and spreading the festive cheer into every home.
1Food items with at least a four-week shelf life such as staples, beverages, condiments, snacks, canned food and dried or preserved food.