Frasers Property Singapore has introduced an industry-first Inclusions Champions Programme geared towards creating more inclusive spaces and experiences for members of the community who have different needs. The inaugural batch of Inclusion Champions was announced today at the launch of Paint It Forward, a community art jam event that will take place across 10 Frasers Property Singapore’s malls islandwide, as part of The Children’s Festival this year.

Fully sponsored by Frasers Property Singapore, representatives of the Inclusion Champions will undergo six hours of inclusivity training every year. The specially tailored training programme will cover consumer inclusiveness led by SG Enable, and first responder trainings to support persons with dementia and shoppers on Autism Spectrum. The training, to be provided to frontline employees at Frasers Property Singapore’s malls and employees of its retail tenants, will be conducted by Dementia Singapore and St Andrew’s Autism Centre respectively.

Eric Chua, Senior Parliamentary Secretary, Ministry of Culture, Community and Youth and Ministry of Social and Family Development, was the Guest of Honour at the launch event held at Waterway Point. Other attendees included representatives from SG Enable, the Goh Chok Tong Enable Fund, and the talented artists who are part of the i'mable initiative by SG Enable whose works inspired the canvases for this year’s Paint It Forward.

Soon Su Lin, CEO of Frasers Property Singapore, said: “We are heartened to see our inaugural batch of Inclusion Champions, including our own employees at the malls and our valued retail tenants, pledging their support towards this meaningful cause. Our malls are central nodes for surrounding communities to meet and share experiences, and it is imperative for us to embrace and enhance inclusivity and sustainability across our properties. We believe that we can make a difference by facilitating a more supportive and caring environment at our malls. We look forward to more of our tenants joining the Inclusion Champions Programme to help us create a transformative impact for our future generations.”

In the initiative of inculcating inclusiveness among its people, employees of Frasers Property Singapore’s malls will be joining the Inclusion Champions in undergoing consumer inclusivity training to be better equipped to support members of the community with different needs.

Together with the employees of Frasers Property Singapore’s malls, tenants who have pledged their support as inaugural Inclusion Champions include Better Vision, Cathay Cineplexes, EC House, Eu Yan Sang, Golden Village, Metro, OSIM, Scoop Wholefoods, Shaw Theatres and Toys”R”Us.

Inclusion Champions will also support the effort by setting aside space within their outlets that function as dementia go-to points or transition points. Stores may also provide calm shopping hours on Mondays and Tuesdays, where in-store lighting is dimmed, and music volume is restricted to cater to the needs of the neurodivergent and elderly.

Ms Lynn Tan, Deputy CEO, pioneer Inclusion Champion from OSIM, said: “As a brand dedicated to supporting healthier lives and communities, we are proud to be an Inclusion Champion to support Frasers Property in its inclusion programmes. We look forward to participating in consumer inclusivity programmes that will enable us to serve and support shoppers of different abilities and needs.”

Mr Seher Faizullabhoy, Marketing Manager, pioneer Inclusion Champion from Scoop Wholefoods, said: “Our organisation was established with a clear purpose: enhancing the health and well-being of individuals. The idea of inclusivity aligns perfectly with this objective. The Inclusion Champions initiative presents an excellent chance for us to contribute towards creating a more accessible environment in our store, ensuring that everyone feels at ease while shopping.”

Frasers Property Singapore will also be introducing a series of initiatives to transform its malls into spaces with enhanced accessibility. Through community consultation and working closely with internal and external stakeholders as well as disabled users to identify and assess inclusive usability gaps, transformative programmes will be rolled out progressively. This includes the implementation of more accessible digital technology, starting with the Frasers Experience (FRx) app and website, as well as the formulation of accessibility guides and other upgrades including improved wayfinding and the creation of inclusive community spaces within the malls. These programmes aim to create more accessible and comfortable experiences for all visitors.