Frasers Property Retail’s mental wellness campaign encouraged staff to walk, run and/or cycle for a good cause.
Mental health is a topic that has gained a lot more traction and awareness in recent years. It has been outlined as a national priority in Singapore due to its impact on all individuals regardless of age, gender, religion, income, and social status. In the recent two years, the topic of mental health and wellness has also been in the spotlight due to the pandemic.
Taking place between 6 December 2021 to 17 January 2022, the campaign aims to raise awareness and normalise moments of anxiety, recognising that such emotions are not signs of weakness. During the campaign, staff were encouraged to get active and take some time to go outdoors to recharge and reconnect. Doing physical activity releases endorphins or "feel-good" chemicals in the brain that can uplift moods and reduce feelings of stress, anxiety and depression.
As part of the campaign, Frasers Property Retail made a donation of $1 (up to $10,000) for every kilometre that staff clocked from any of the following exercises - walking, running, and cycling. The proceeds go towards Care Corner Singapore’s Mental Health and Counselling Services group. Through this meaningful cause, Frasers Property Retail hopes to encourage self-care and inspire staff to incorporate healthy behaviours in their daily lives. Through tremendous team efforts, a total of 14,617km was clocked during the campaign period.
Staff worked cycling into their daily routine to clock distances near iconic Singapore sights.
Running alongside the main campaign is a sub-campaign on giving.sg which seeks to generate awareness of mental health beyond our staff, to their friends and family. Besides clocking their distances, our staff are able to extend their support for this charitable cause towards the community by getting their friends and families to support their activity by making a direct donation on which raised $10,553.
In total, $20,553 was raised to support Care Corner’s initiatives on mental health. The campaign served as a great reminder to all staff, as well as those around them, to make mental health a priority.
These funds will go towards manning counselling hotlines, defraying the cost of counselling sessions, and the operational cost of running Care Corner Singapore’s Mental Wellness and Counselling Services group, which provides counselling support for individuals and families who struggle with mental health, relationship, and life challenges.