03 Jan 2020
Shoppers can look forward to ushering in a year of growing abundance and good fortune with the Chinese New Year celebrations at the malls of Frasers Property. The malls of Frasers Property will be teeming with activities and promotions from shopping rewards and lucky draws to special performances, workshops and holiday treats for shoppers to celebrate with their families and loved ones.
Throughout the season, shoppers can take delight in special prosperity red packets, auspicious lion dance performances and exclusive encounters with Mediacorp’s Yu Shu Shu and Le Shu Shu mascots in a campaign titled “Prosperity in Bloom”, which runs from 3 January to 24 January.
Overflowing rewards, prizes and prosperity for the new year
For many, the Chinese New Year is a wonderful time of togetherness, familial ties, celebrating prosperity and creating joy – and this begins with spring cleaning, and shopping for the new year! The malls of Frasers Property have an exciting rewards programme for shoppers picking up new clothes, household items, or snacks for the season.
In an exclusive partnership with Mediacorp, two adorable mascots Yu Shu Shu and Le Shu Shu will be greeting shoppers on selected days at Bedok Point, Changi City Point, Northpoint City, The Centrepoint, Waterway Point, and YewTee Point. Shoppers who spend a minimum of $30 in the malls will get the opportunity to participate in an exciting game, “Shake the Prosperity Tree” to win attractive prizes including mascot plushies and retailer vouchers. The “Mediacorp Prosperity Treasure Quest” a QR-code treasure hunt for golden ingots, will also be happening at Anchorpoint, Bedok Point, Changi City Point, Causeway Point and YewTee Point. Shoppers stand a chance to win attractive prizes with no minimum spend until 24 January.
From now until 30 June, shoppers who spend a minimum of $30 stand a chance to win a Volkswagen Passat in a lucky draw*. As the saying goes, the early bird catches the worm, and in this case, shoppers will enjoy 8 times the chances of winning from 3 January to 8 February!
For shoppers doing their rounds of visiting and wishing their loved ones and friends good fortune, success and happiness, they can do so with the all-new prosperity red packets. With a minimum spend of $68, shoppers will receive two sets of red packets, designed in vibrant colours and decorated with goldfishes. Shoppers who spend $88 / $128 / $228 at selected malls will also receive a gorgeous Yusheng plate which makes the perfect centrepiece for family reunions!
Shoppers at Bedok Point and YewTee Point will be further rewarded with prosperity buckets filled with different goodies and retailer vouchers, with a minimum spend of $108 and a donation of at least $2. With every purchase of a prosperity bucket, the malls will donate $10 in support of Dover Park Hospice, to spread happiness for all.
Experience the hustle and bustle of Kueh Town
This Lunar New Year, shoppers are invited to go on a virtual adventure in a little town named after everyone’s favourite dessert, Kueh!
From 22 January to 14 February, the malls of Frasers Property are releasing a new game in the Frasers Experience (FRx) App to celebrate the Lunar New Year all the way to Valentine's Day. The “Kueh Town” game is available to play at eight malls; Anchorpoint, Bedok Point, Changi City Point, Causeway Point, Northpoint City, The Centrepoint, Waterway Point, and YewTee Point.
Explore and discover the 15 different districts of Kueh Town, from the bustling city centre of Kueh Town Point to its quaint suburbs. Unlock a district by collecting the Kueh Town Residents for each district. The first 8 participants who collect all 15 Kueh Town Residents will take home an $888 Frasers Property Digital Gift Card each!
To collect each Kueh Town Resident, participants can either spend just $50 at participating FRx stores across eight selected malls, or look out for Kueh Game Stations within the malls, or complete the daily task on the Frasers Property Facebook and Instagram pages. Every time a unique Kueh Town Resident is collected, participants will also stand to win their share of attractive instant prizes!
Get ready for reunions with festive goodies
The best part of Chinese New Year is feasting with family and friends, and the malls of Frasers Property are hosting fairs for shoppers to pick up delicious goodies at the Chinese New Year Goodie Fair at Waterway Point or the NTUC Chinese New Year Fair at YewTee Point. From childhood classics like love letters and pineapple tarts, to trendy treats like salted egg yolk fish skin, there’s something for everyone to enjoy.
Celebrate new beginnings with traditions and rituals
To truly embrace the spirit and tradition of Chinese New Year, watch festivities take flight with family and friends with energetic Lion Dance Cai Qing performances and the God of Fortune that will be roving around the malls. LED dragon and drums performances, acrobatic lion dance troupes and Feng Shui Talks will be taking place across the malls to revel in the beauty and vibrancy of the festivities.
Shoppers who spend a minimum of $30 in a single transaction at The Centrepoint are invited to join in special workshops to create floral arrangements and fortune dreamscape fountains. Over at Northpoint City, children are invited to learn how to make their own Chinese New Year goodies to share with friends and family over the new year!
For information on the full list of activities and rewards for shoppers at the malls of Frasers Property, please refer to the appendix below or stay tuned to www.FrasersExperience.com.
*Prize car excludes Certificate of Entitlement, Goods & Services Tax, Road Tax, Registration Fee, Additional Registration Fee (ARF), Insurance, IU Installation, Number Plate, Servicing Package, Vehicle Emission Scheme (VES) and other incidentals.