We are entering the next phase of our Go-Digital programme with the launch of our digital gift cards this May!
Our Go-Digital programme is working towards providing integrated technology solutions to create seamless journeys for our customers. These include solutions that will drive e-payments and improve the online / offline customer experience.
Over the past few months, Frasers Rewards, our loyalty mobile app has evolved to deliver more convenient and efficient experiences cross our divisions at Frasers, our customers, tenants and also our partners.
Within the Frasers Rewards App is the e-wallet which stores the value of the digital gift cards, among other upcoming items such as tenant e-vouchers, parking tokens and third-party e-wallets.
Going digital will allow greater choice and convenience to customers, and grant them the flexibility to utilise digital gift card across multiple platforms. With our new digital gift cards, shoppers can make purchases with their phone simply by flashing the Frasers Rewards QR code when paying in-store.
A step in the right direction
In today’s digital economy, we recognise the changing customer needs, and are continuously working to introduce solutions to match these anticipated demands.
Track your spending, redeem digital gift cards, or check your Frasers Points and more - all with your new Frasers Rewards e-wallet. Find out more here.
Launching on 25th May, the digital gift card will operate like a regular gift card with the added benefits of being accessible anywhere, anytime, right from your mobile phone.
With the value of the gift card stored in the Frasers Rewards App e-wallet, current holders of gift cards are encouraged to transfer the value of their physical gift cards to their Frasers Rewards account for fast, safe and hassle-free payments.
A look into the future
While participating stores will continue to accept the physical Gift Card until 31 March 2019, it is time to start gifting your loved ones with digital gift cards, which will be available for purchase via the Frasers Rewards App and customer service counters from September 2018.
As Frasers Property Singapore continues to experiment and explore new retail solution and initiatives to optimise convenience, shoppers can look forward to more fuss-free cashless shopping experiences.