A total of 30 staff from Frasers Centrepoint volunteered their time to clean-up the shore of Singapore’s popular East Coast Park beach on 29th March 2017. The two-hour beach clean-up operation in the afternoon resulted in a total of almost 10kg worth of waste collected by the hardworking crew.
A team of 30 staff volunteers worked together on a two-hour beach clean-up mission at East Coast Park on Wednesday.
As part of our advocacy to promote sustainability during Frasers Environment Month, the employee-driven clean-up was aimed at encouraging greater environmental responsibility among our staff, for a greener and more sustainable Singapore.
The crew split into groups of five and combed the beach and park together for litter and trash.
Armed with gloves, thongs and recycled bags, staff combed the beach and collected an astonishing assortment of beach litter, such as plastic bags and bottles, food wrappers, cigarettes, lighters and styrofoam. The litter was disposed later at an NEA-designated collection point at East Coast Park.
Foo Tun Tshen, Frasers Hospitality, said, “It was quite fulfilling to clean-up the beach and it is personal to me as I do run here in the mornings and also bring my son to the beach often. I am happy to contribute towards keeping it clean so that we all may benefit from it.”
The crew covered a total of 2.4km, around a strip of East Coast beach in Area C, located opposite Marine Parade.
Marine debris gets washed up along Singapore’s stretches of beautiful coastline, with the tide of litter rising year on year. Besides ruining the appearance of East Coast Park beach, beach litter can suffocate marine organisms such as crabs, fish, birds and plants. Such species suffer when they accidentally eat or become entangled in the debris.
Among the unusual items found were a toy soldier and a couple of coins.
Kamsin bin Masotee, Frasers Centrepoint Singapore, said, “I managed to pick up a few cans but a lot of cigarette butts. I will be happy to do this clean-up again.”
Staff working hand-in-hand to clean up East Coast Park. The clean-up was a great bonding activity for staff from various business units.
The relaxing beaches of our island allow us to take short tranquil breaks from our busy city life. It is important that we keep these public spaces clean and healthy for everyone to enjoy.
At the end of the clean-up, each bag was collected and weighed. A total of almost 10kg of trash was collected by our “clean-up crew”.
Recalling days of old, Tan Choon Liang, Frasers Centrepoint Singapore, said, “When we were younger, we used to come here for BBQ parties with family and friends. It is good to join in this clean-up as not only is it a great form of exercise but it also contributes to keeping the environment clean.”
Through our Frasers month of environment activities, we hope to inspire everyone to work as a team to achieve greener and healthier spaces, while conserving our environment. A sustainable and green Singapore is not any one individual or group effort alone.
Rachelle Ong, Frasers Centrepoint Limited, said, “It was quite an interesting experience and I enjoyed doing my part for the environment.”
If you are interested to volunteer for regular beach clean-up operations in Singapore, please visit the International Coastal Cleanup Singapore (ICCS) website for details.
Find out more about our Frasers Environment Month journey here.