08 Feb 2016
The Centrepoint was presented with the ‘Voter’s Choice’ Award in Orchard Road’s Best Dressed Building Contest on 8 February 2017. The newly refurbished mall was announced as the favourite decorated mall in the ‘Voters’ Choice’ Award Category and received more than 5,300 votes.
The Centrepoint’s Christmas Clockwork Kitchen themed decorations was a whimsical theme that ran across all 12 Frasers Centrepoint Malls and featured a quirky festive kitchen manned by live-sized Gingerbread Men up to their ears in frosting and cream. The decorations came to life every hour in a combination of vibrant colours, fantastical lights and melodies.
Gingerbread Men and a luxurious spread of festive pastries for shoppers to enjoy at The Centrepoint
On top of a spectacular 10-meter Christmas Tree, shoppers could enter an enormous Gumball Glasshouse for a festive photo treat, visit Gingey’s Ice Cream Bar, man the giant fondue or help out at Gingey’s kitchen.
Stephanie Ho, General Manager, Retail Properties, receives the “Voter’s Choice” Award for The Centrepoint.
“Winning the shoppers’ hearts as Voters’ Choice is a great way to return to the Best Dressed Building contest after a year’s break. Every detail about The Centrepoint’s Christmas Clockwork Kitchen concept is about creating an experience that brings out the child in all of us. We pushed the limits and brought to life highly Instagram-able and interactive decorations, including life-sized Gingerbread Men working up a storm in the pastry kitchen. This is our way of rewarding shoppers with fun and differentiated experiences each time they visit The Centrepoint. With the completion of the revamp and an injection of several brands that chose The Centrepoint as their first mall of entry into Singapore, we are confident that The Centrepoint will continue to excite Singapore,” said Stephanie Ho, General Manager, Retail Properties, Frasers Centrepoint Malls.
In addition, for the continual support of voting daily for The Centrepoint during ORBA’s lucky draw contest, four lucky staff members of Frasers Centrepoint Singapore won $300 worth of The Centrepoint Gift Cards each.
The Christmas Clockwork Kitchen is part of Frasers Centrepoint Malls’ Christmas Made Perfect campaign which featured a series of fun-filled activities, workshops, international acts and giveaways during the festive season.
View the video here: