The built environment shapes how people connect, engage and live. Vibrant urban communities often stem from a deep understanding of evolving stakeholders’ needs. At Frasers Property, we believe that active listening is the essential first step in creating meaningful spaces and experiences.

Understanding seniors in our Singapore malls

In Singapore, we recognise the growing social role suburban malls play for seniors in an ageing society. To better understand their needs, we partnered with the Singapore Management University’s (SMU) Centre for Research on Successful Ageing (ROSA) on a study. More on the study here.

The findings showed that over 60% of older adults visit a mall at least once a week, with many viewing them as vital spaces for social connection.

The insights provide further evidence of the evolving role suburban malls play in seniors’ daily lives. They have informed the development of our FRX 50+ programme, which builds on our ongoing commitment to ensure our malls remain inclusive and engaging for patrons aged 50 and above.

This collaboration demonstrates how targeted research can translate to meaningful improvements in our customers' everyday experiences.

Building stronger communities in Australia

Across our masterplanned communities in Australia, fostering a sense of belonging is a key priority. Through our annual Great Neighbourhood Survey, we actively listen to and track the experiences of our residents. The 2025 survey revealed that 85% of residents are satisfied with life in their community, and 77% say that Frasers Property has done a good job of creating a strong and connected community.

This process allows us to act on specific feedback. For example, when a significant number of residents at Ed.Square requested for practical sustainability initiatives, our Community Development team partnered with Recycle Smart to introduce recycling hubs, making it easier for residents to recycle e-waste and clothing. The initiative has prevented 100kg of waste from entering landfill during its first five months of active collection.

By consistently gathering and acting on this direct feedback, we can refine our approach and build communities where people feel truly proud to call home and belong.

By placing data-driven listening at the heart of our process — whether through academic research, community surveys or social value analysis — we can continue to build, develop and manage properties that truly meet the needs of our stakeholders today and into the future.