29 Jun 2021
Pride Month is the perfect time to celebrate Diversity and Inclusion. One of our malls, , a mixed-use development in downtown Bangkok, organised a campaign “Samyan Mitr PROUD 100% LOVE” (สามย่านมิตรพราวด์ รักร้อยเปอร์เซ็นต์ in Thai) to support equality.
Being respected and accepted in the community is essential for all communities. That is why Frasers Property Thailand and Samyan Mitrtown have taken part in celebrating the LGBTQIA+ movement through June, embracing inclusion and the freedom to love.
Splash of life: Rainbow colours for Samyan Mitrtown
The main entrance of Samyan Mitrtown leading to the commercial space, decorated with the colours of rainbow.
Samyan Mitrtown splashed its space with the rainbow, a universal symbol of equality, taking time to portray various touchpoint elements in different shades of colours across the open areas of the shopping mall. The cheerfully coloured logo over the rainbow path is prepared to greet those visitors at the main entrance facing the Rama IV Road. Also, at the Samyan Mitrtown Tunnel connecting to Samyan MRT Station, an instagrammable landmark is paved with the ubiquitously proud sign.
Instagrammable spots along the tunnel from the MRT to Samyan Mitrtown, where people take photos to show their support with #ShareWithPride, #PRIDEOUTLOUD, #PrideMonth, etc.
Furthermore, some of our retailers stand united in the movement and joined in this campaign including a clothing brand, an English language academy, the cinema and restaurant chains. The campaign outcome has been positive with community buzz resulting in increased footfall traffic to Samyan Mitrtown. Thanks to the community for their support!
To ensure the health and safety of our visitors, our safety protocols are strictly in place and we apply our “Hand, Face, Space” public health campaign at our commercial buildings to encourage all visitors to wash their hands frequently, wear a facemask in public areas at all times, and keep a public distance of 2 metres to reduce the spread of COVID-19.
Frasers Property will continue to promote equality and acceptance in Thai society and focus on positively contributing to the LGBTIA+ community.
Rainbow coloured heart-shaped sticker is proof of temperature check and shows support for LGBTQIA+.