ibis Styles London Gloucester Road

Market segment


Number of rooms:


F&B facilities:

1 restaurant; 1 bar

Meeting facilities:

1 meeting room

Gross floor area:

2,512 sqm

ibis Styles London Gloucester Road, formerly known as Best Western Cromwell London, was rebranded on 1 January 2018. As part of its rebranding to the ibis Styles brand, the guest rooms, restaurant and lobby have been completely refurbished.


The hotel is set in a Victorian-style building on Cromwell Road in the South Kensington borough, with the Gloucester Road Underground Station, served by the Piccadilly, Circle and District lines, in close proximity. Nearby attractions include the Science Museum, the Natural History Museum, the Victoria & Albert Museum, as well as shopping destinations such as Harrods and Harvey Nichols.


The hotel's strategic location allows it to capture demand from both business and leisure travellers. Offering a variety of double rooms, the hotel also has a breakfast area on the lower ground and a lobby bar serving drinks and snacks throughout the day.


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108, 110 and 112 Cromwell Road, London, SW7 4ES, United Kingdom

ibis Styles London Gloucester Road