SYDNEY, 12 APRIL 2021
Immersive technology in Frasers Property Australia’s Midtown MacPark Sales and Display Centre means leaving nothing to chance, with buyers able to take a life-like walk-through of their future home, mix and match furniture and décor options, even try various finishes and accessories on for size.
It’s part of a new immersion experience designed to provide a real glimpse of what life will be like at Midtown and inside one of the brand-new apartments in what is one of Sydney’s best-connected addresses, says Nigel Edgar, General Manager Development NSW, Frasers Property Australia.
“We’re able to transport people into their future home to experience the authentic atmosphere of their Midtown MacPark apartment. For any apartment a customer might be interested in, its actual views are there to sample, the floorplan is there to investigate, the parks and open spaces at the centre of the community’s masterplan are there to explore,” Mr Edgar says.
“This immersive experience removes uncertainty from the off-the-plan buying process, gives customers peace of mind and has supported the strong initial sales in MAC Residences, the first apartment offering at Midtown MacPark.”
Looking to buy their first home, it was exactly the immersive experience and technology at the Sales and Display Centre that helped Jarol Espinosa Ruiz and Karen Gonzalez decide on their purchase at Midtown MacPark.
“The experience was nothing like any other developments. When buying off-the-plan, it is very important to be able to visualise what our future home will look like,” says Jarol.
“At Midtown, we could experience a 360-degree tour of the apartments, through each room to understand the layout, lighting, the views from the property and also the surrounding streetscape.
“We were also able to choose our own finishes and colour schemes and see what it will look like when complete. Something so crucial we hadn’t seen in other projects we went to,” he says.
More than 170 apartments in MAC Residences have sold since the October 2020 launch, with a mix of owner-occupiers, investors, first home buyers and downsizers supporting the vision of diversity envisaged for the 8.2-hectare masterplan community.
Midtown MacPark is set to become the new heart of Macquarie Park. Frasers Property Australia is working with the NSW Government to deliver the $2.1 billion masterplanned mixed tenure community, which will integrate approximately 3,300 apartments with a range of community facilities including a proposed primary school, two childcare centres, aged care, a new 6,000 sqm central village park, pocket parks and playgrounds, a community centre, commercial pool and gym, and all the amenities for modern living within walking distance, underpinned by world-class architectural design.
The new community is just 500 metres from the new Metro station and close to shopping centres including Macquarie Centre, educational infrastructure including Macquarie University, and the growing Macquarie Park CBD.
Frasers Property is targeting a 6 Star Green Star Communities rating for Midtown MacPark and the vision is for the community to be carbon neutral in operation. It will be developed in stages over the next 10 to 12 years1.
The Midtown MacPark Sales and Information Centre and Café is now open, and people can book an appointment by calling Frasers Property on 13 38 38 or by visiting www.midtownmacpark.com.au. The sales centre is located at 1 Ivanhoe Place (off Herring Rd), Macquarie Park.